Tretorn, founded in 1891 as rubber company in Sweden, got its start by making rain boots, hoses and bike petals. It wasn’t until the 1960s when they starting producing tennis balls, which eventually led to the manufacturing of tennis shoes. Thanks to tennis legend Björn Borg, their first sneaker Nylite made it the world’s first luxury sports shoe. I love that Tretorn has recently collaborated with Madewell to create a velvet version of their iconic plimsoll. Velvet! Truly, the sneaker of my dreams.
(Madewell x Tretorn sneakers $70 – 85)