I recently realized, as I was trying to figure out and describe my ideal style, that my favorite kind of minimalism is the one where classic silhouettes & clean cuts and witty & unexpected details can coexist in harmony. Most of the time collections fall in the opposite ends of the spectrum; either too simple & boring or disturbingly far-fetched but it’s safe to say that Low Classic, a Korean brand founded in 2009 which for me was the highlight of Seoul Fashion Week, nailed it.
The classics: color palette, oversized silhouettes, laid back style perfectly adaptable for daily life. The surprises: fringe and stitch details, patchwork skirt and coats, daisy shaped cutouts, asymmetrical hems. It’s like Phoebe Philo and Jonathan Anderson got together and had a love child.